Gustav Klimt Portrait of Adele Bloch-Bauer
1
When choosing a gift, avoid trinket souvenirs and cheap, short-lived items. If you give things, let them be of high quality and truly useful.
2
Avoid gift wrapping or use fabric, fabric ribbons, reusable jars, boxes or brightly colored magazine pages.
3
Refuse greeting cards - in the age of online communication, this is one of the most useless purchases. If you do buy greeting cards, let them be plain paper, with no glossy or foil coating.
4
Give certificates for services that will definitely be useful. From car washes and cleaning services to book and music stores, restaurants and Thai massage parlors.
5
Give the gift of experiences. For example, a trip to the theater, museum, concert, tour.
6
Give season tickets. For example, to the children's philharmonic, fitness center or botanical garden.
7
Give a subscription. For example, to online courses, convenient electronic services.
8
Give homemade baked goods, watercolor paintings - anything you can make with your own hands from natural materials.
Leonardo da Vinci
Madonna Litta
1
Try reusable cloth diapers. Modern models happen to be comfortable to use and quite versatile.
2
Use reusable cloth wipes, diapers and handkerchiefs.
3
Talk to a breastfeeding counselor before giving your baby formula. This will help with most issues that arise - including those that seem insoluble. Your baby will get more of your mother's milk with all its goodness, and you won't have to spend money on formula, bottles, nipples, sterilizers, warmers, and more.
4
Introduce complementary foods according to current WHO recommendations - from 6 months, not 4 months.
5
Familiarize yourself with the concept of pedagogical complementary feeding, or BLW (Baby-Led Weaning), in which the child learns to eat from the common table from the beginning of complementary feeding and does not need special baby food.Introduce complementary foods according to current WHO recommendations - from 6 months, not 4.
6
Want to decorate the room for a children's party? Instead of balloons and other disposable decorations made of plastic, choose paper balloons, garlands, flowers and pom-poms. You can make them yourself or buy them in special stores. It's best to save all of these for the next holidays, and if something spoiled, recycle it.
7
Instead of buying water in disposable bottles, install a good multi-stage water filter on your faucet and buy a reusable baby bottle.
8
Instead of ready-made baby food in non-recyclable packaging, offer fresh and healthy homemade food more often.
9
Try taking healthy snacks with you in reusable containers - it's good for your health, your budget, and the planet!
10
Pick out used clothes, toys, stroller and other baby items. Let something get to you from friends and family, and something found on platforms such as Avito, Yula or in "mom" communities on social networks. In turn, give away and sell those things that have already served you, because they can be useful to someone else.
11
Your child doesn't need a lot of things. What he needs most is your love and time with you. Try to remember this every time someone tries to sell you another gadget or toy.
Vincent van Gogh
Rest after work
1
Don't order delivery unnecessarily! The best way to reduce packaging waste from deliveries is to opt out of grocery delivery wherever possible. It's perfectly fine to go to the nearest supermarket for your groceries - with your own eco-bag and mesh eco-bags for fruits and vegetables.
2
Store at stores that are already implementing eco-friendly packaging and returnable containers.
3
Choose responsible ready-to-eat food delivery services. For example, Yandex.Lavka has been using polypropylene containers for packaging ready-to-eat food since 2020 - unlike the same containers made of polystyrene, they are well recycled in Russia. And for packaging fruits and vegetables, the service uses packaging made of pulperboard - pressed paper fiber from recycled cardboard (the same material is often used to make egg packaging). Approximately 95% recyclable and the packaging of the "Kitchen on the Neighborhood" service, specially designed with an emphasis on environmental friendliness.
4
Avoid "original" packaging - colored, opaque, non-standard shapes. It is highly likely that it will not be recycled, even if you throw it in the recycling bin.
5
Avoid multi-part packaging - for example, cardboard boxes with a transparent window, containers with foil lids, and so on.
6
When ordering delivery of ready-to-eat food, avoid disposable cutlery if possible.
Viktor Vasnetsov Alyonushka
1
Refuse disposable dishes in favor of aluminum and "stainless steel": it will survive more than a dozen hikes and trips to the countryside.
2
Choose products without packaging or with minimal packaging. Use reusable eco-bags, eco-bags for fruits and vegetables, reusable containers made of "food-grade" plastic (polypropylene, labeled "5").
3
If food is still packaged, give preference to recyclable packaging and turn it in for recycling when you return to the city. In our country, glass, metal and plastic bottles labeled "1" (PET) are good for recycling. Plastics labeled "2" (HDPE), "4" (LDPE) and "5" (PP) are slightly less well accepted for recycling. The worst case is "3" and "6", which are very rarely recycled, and "7", which is not recyclable at all. There is an excellent detailed guide to plastic labeling on the website of the environmental movement "Separate Collection".
4
Choose large packaging to reduce the proportion of packaging: better 1 bag for 5 kg of buckwheat than 5 bags of 1 kg.
5
Choose loose leaf tea instead of tea bags.
6
Give up wet wipes and toilet paper in favor of regular paper wipes. Even better would be to opt for recycled toilet paper (which says "recycled cellulose" in the composition).
7
For dishwashing, take along a regular laundry soap with the simplest possible composition, without fragrances or surfactants.
8
If possible, pick up trash for other, less responsible campers. There is no one else to do it but us!
Jan van Eyck Portrait of the Arnolfini couple
1
Buy fewer clothes! If shopping is your stress reliever, try to find other ways that don't involve consuming things. Maybe dancing or taking a walk in the woods?
2
Ignore high-profile promotions and scandalous sales. Choose only those things that will really please you for a long time. And let you be driven not by advertising, but only by your own real needs, ideas about beauty and comfort!
3
Rent things. Why spend money on an expensive, chic dress "for a special occasion", if you can just rent it in one of the services of renting branded things?
4
Use the services of a stylist and create your capsule closet, where all things go together.
5
Swap things. Get together with your friends on a weekend and organize a freemarket or "swap party": this way you can each enjoy something new and give new life to things that are wasted in your closet
6
Buy, sell and give away used items for free. When an item is bought second-hand, its carbon footprint is reduced by 82%1. So why not look in a second hand shop, thrift store or on platforms like Avito, Yula or GiveDarom?
7
Recycle your old clothes. For example, in the bins of the "Second Breath" fund or HENDERSON and UNIQLO stores cooperating with this fund.
Grant Wood American Gothic
1
Practice composting. Compost is the heart of a truly natural garden. By using nutrient-rich compost, you'll be able to buy less fertilizer and plant feeds - and you'll be one step closer to organic farming and the concept of zero waste.
2
Use compostable paper fiber seedling pots.
3
Mulch the soil with bark instead of using plastic sheeting.
4
Plant more perennials. Less seedlings of annuals in plastic pots! And more perennials - preferably locally grown so that they are well adapted to the climate, less likely to die and enjoy you year after year.
5
Give up lawns. Maintaining the perfect lawn takes a huge amount of resources - from water and electricity to agrochemicals. Lawns made of perennial grasses or ground covers are more environmentally friendly and easier to maintain. Perennial clover can be planted in large areas and does not need to be mowed or watered frequently.
6
Share seeds and plants with neighbors. Collect ripe seeds, bulb babies, divide perennials and swap them with friends. Buy less!
7
Give up short-lived plastic items. Wooden signs for beds, fences, reusable cloth bags, garden decor made of natural materials - all of these are not only environmentally friendly, but also beautiful!
Vasily Vereshchagin Apotheosis of War
1
Use reusable masks. They can be washed and steamed with an iron and then put on again without creating plastic debris. Washing at 60 degrees kills viruses.
2
Wash your hands with soap and water. You only need a sanitizer when you don't have a chance to wash your hands. Antibacterial wipes don't degrade, but it's not hard to do without them at all.
3
According to many experts, using disposable gloves for protection in a pandemic is completely unnecessary. Washing hands or treating them with sanitizer is sufficient.
Boris Kustodiev Kupchikha at tea
1
If possible, choose plant-based rather than meat-based foods more often. For example, join the Meatless Mondays environmental initiative, which is supported by Beyoncé, Paul McCartney, Richard Branson and Jamie Oliver.
2
Plan your shopping by avoiding impulsive decisions influenced by advertising. Freeze surplus food to throw away less. It's all good for the planet and the family budget.
3
Try composting. Landfills don't return food to the natural cycle in the form of humus. But you can use a compost pile at your summer cottage, or a vermicomposter in a city apartment setting.
4
For residents of Moscow, a good solution to the problem of food waste will be a household waste shredder (disposer), installed under the sink. Moscow sewage treatment plants are equipped with metatanks, where food waste is converted into biogas suitable for energy production.
Leonardo da Vinci
Mona Lisa
1
Get yourself a thermal mug or other reusable mug. Many coffee shops offer discounts and bonuses to those who buy drinks in their own containers. Find out about them on the My Cup, Please eco-project website.
2
Take a thermos of tea with you when you go for a walk in cooler weather.
3
Do away with disposable cups at the office. Use a reusable mug: it's beautiful and environmentally friendly.
4
If you do buy coffee in a disposable cup - if you can, forgo the lid, stirring stick or sugar packet (it has a plastic layer too). This will help reduce non-recyclable waste.
5
If possible, opt for loose tea rather than disposable bags.
6
Choose cafes with reusable utensils.
Sandro Botticelli
Birth of Venus
1
Discover beauty minimalism. You don't have to use a mountain of cosmetics to look good. The way we look is primarily influenced by our lifestyle - healthy eating, exercise, rest and sleep. More smiles, less stress and less unnecessary beauty shopping!
2
Choose safe formulations. Avoid cosmetics that contain plastic microgranules (scrubbing particles, aluminum and PET glitter), petroleum products (mineral oil, paraffin), chemical UV filters. Use special services to check the composition of cosmetics to recognize all substances that negatively affect the environment and human health.
3
Choose recyclable packaging and dispose of it in recycling containers. In Russia, plastic packaging labeled "1" (PET), "2" (low-pressure polyethylene), "4" (high-pressure polyethylene) and "5" (polypropylene), as well as glass and metal packaging, can be recycled.
4
Avoid cosmetics in excessive and multi-layer packaging, as well as individually packaged samples and mini versions of products.
5
Choose certified ecocosmetics. If you're not already familiar with certifications, download the EcoLabel guide app and scan the labels. This way you'll never be misled by irresponsible manufacturers and you'll be able to easily distinguish between a real certificate and what the label on the packaging means.
6
Try cosmetics without plastic packaging, such as natural soaps and solid shampoos from popular eco-brands.
7
Choose cosmetics from brands that refuse animal testing. For an up-to-date list of ethical manufacturers, check out PETA, an animal welfare organization.
8
Switch to reusable razors, wooden combs and toothbrushes.
9
Purchase quality, long-lasting manicure tools and take them with you to salon treatments, forgoing disposable tools. This will make the procedure not only greener but also safer in terms of hygiene.
10
Use masks in the form of full-size products instead of disposable non-woven masks and patches. To enhance the effect of the product, the treated face can be covered with a reusable mask.
11
Use as few wet wipes, wet toilet paper, and cotton swabs as possible.
Henri Rousseau
The Sleeping Gypsy
1
Adopt an animal from a shelter (and sterilize it!). Not only is it an invaluable contribution to the homeless animal problem, but it's also a way to deal with the overgrowth of the dog and cat population on our planet.
2
Offer your dogs scraps, offal, and plant-based foods. Dogs are more omnivorous than cats - which means there's no need to keep them on a 100% diet of select meats.
3
Avoid plastic toys: Your pet can have fun with a rag toy, crumpled paper or a ball of string.
4
Use sawdust cat litter and paper bags for dog waste.
Mikhail Vrubel Demon Sitting
1
Use live flowers and trees instead of plastic flowers.
2
Decorate memorial sites with ribbons, candles, and other items made of natural materials.
3
Live together with your loved ones as many moments full of joy, love and mutual support as possible instead of giving them a fancy funeral.
Edward Munk
Shout
Count your carbon footprint

Find out what your climate footprint consists of,
and more importantly, how you can reduce it
What is Garbage realism?
The world sells one million plastic bottles per minute and up to 5 trillion plastic bags per year. Half of the plastic produced is single-use goods and packaging.
To draw attention to the problem, we created Garbage Realism - we recreated 13 masterpieces of world painting using garbage, in all its diversity.

Sometimes we don't even notice how we produce waste, buying groceries and clothes, ordering food delivery, caring for children and pets.Garbage Realism consistently reveals the most diverse aspects of the problem and "illuminates" the inconvenient truth about garbage wherever it occurs - in our kitchen or dacha plot, in a beauty salon or favorite coffee shop.

Each photo work is accompanied by an annotation detailing the essence of the problem. And at the end of the exhibition, visitors will learn how to reduce their own "garbage footprint" on the planet.
After a friendly picnic, a flowery meadow has every chance to turn into a landfill. In a welcoming green forest, plastic garbage will remain for hundreds of years - or will fall into the nearest water body together with rain and wind.

Cigarette butts
are the most common type of plastic litter on the planet, with more than 4.5 trillion of them. A cigarette butt takes about 10 years to decompose, releasing persistent toxins such as arsenic and lead.

Plastic utensils are the seventh most common item of litter found on coastlines, killing more than a million marine animals and birds a year. In the European Union, disposable tableware has been banned from sale since 2021. Even "paper" disposable tableware most often has a plastic layer (lamination).

There are many "eco-friendly" and "biodegradable" disposable tableware in stores. Most often it is oxo-degradable plastic - ordinary plastic with an additive that accelerates its disintegration into small particles under the influence of UV rays and oxygen. And corn plastic is still the same plastic that doesn't decompose for hundreds of years, just made from plant material.

12.5 thousand railroad tank cars, or 1.5 million tons of cleaning products are produced a year in Russia alone. Most of them are not worth using near bodies of water because of petroleum products and aggressive surfactants. Only a few cities have full-fledged modern wastewater treatment systems.



Viktor Vasnetsov
Alyonushka
It would seem that our cottages and gardens are precious corners of all things natural and natural. But look closely! Everything is made of plastic, from labels, signs and covering material to fencing and equipment. We buy seeds in plastic bags and grow seedlings in plastic pots that will then sit in a landfill for about 500 years. We choose short-lived plastic tools and refuse "grandma's" compost, while all developed countries, on the contrary, are re-learning the art of composting and favoring compostable materials.

Have you ever seen old plastic bags and films crumble? Alas, this is not biodegradation, but the breakdown into microparticles of the same plastic, which then permeate everywhere. Plants absorb the plastic nanoparticles by their roots - that's how they are incorporated into the food chain.

In an average week, we eat enough microplastics to fill a credit card.

Especially a lot of plastic labeled 3 - PVC - is found on our dacha plots, and it is this plastic that is especially dangerous to health and the environment. PVC is used to make water pipes and most of the equipment. PVC often contains phthalates - substances that give the material flexibility, but are easily washed out of it and accumulate in the body, causing endocrine disruption.PVC products are not recyclable and are destined for landfills or incinerators.



Grant Wood
American Gothic
Every two weeks, rivers in China, Indonesia and Bangladesh are dyed with the colors of new fashion collections. To make the clothes super-cheap, manufacturers economize on everything from workers' wages and textile quality - to sewage treatment. This is the only way "fast fashion," or "fast fashion," works.

Every year the world produces 400 billion m2 of textiles - mostly of poor quality. 15% of it becomes waste while still in the factory. 10% ends up in landfills as unsold leftovers. We buy twice as much clothing as we did 20 years ago, and wear half as much. In a second, enough clothes go to landfill to fill a truck.

63% of all clothing today is made from synthetic fibers such as polyester, nylon and acrylic. Washing alone releases half a million tons of plastic into the ocean each year - the equivalent of nearly 50 billion plastic bottles.

But natural materials don't solve the problem either. It was cotton production that turned the Aral Sea into a desert over half a century: one cotton T-shirt requires 2,700 liters of water. In addition, cotton fields use 16% of all pesticides in agriculture. If we trace the path of a T-shirt from the cotton fields of India to a Russian store, it may well pass through fabric production in China and tailoring in Bangladesh. Greenhouse gas emissions associated with clothing production account for 8% of global anthropogenic emissions.

Jan Van Eyck
Portrait of the Arnolfini couple
Ah, the holidays! Balloons and streamers, ribbons, glitter and confetti, shiny gift wrapping and other "tinsel".... And most of the holiday décor is not recyclable. Almost everything you see on the shelves, quite quickly will turn into garbage and will lie in landfills for centuries.

Helium-inflated holiday balloons often fly away to end their lives in forests and bodies of water, where they take a long time to decompose or end up in the stomachs of animals that mistake them for food. Especially dangerous are foil balloons, which do not decompose for hundreds of years. Do you still find the tradition of releasing balloons into the sky charming?

57% of Russians consider New Year souvenirs and symbols of the year as useless gifts that do not bring joy. 52% do not need gifts such as soft toys, and 48% each need gifts such as a calendar, soap or a razor. In 2021, 31% of Russians would like to turn in their New Year gifts back to the store.

During the winter holiday season, we throw 25% more trash into landfills than usual. Every year, more than 60,000 kilometers of packaging tape ends up in landfills in the U.S. alone - enough to cover our planet one and a half times around the equator.


Gustav Klimt
Portrait of Adele Bloch-Bauer


The food industry is responsible for 80% of the world's deforestation: increasingly, forests are being replaced by fields, pastures and agro-industries. When it comes to climate change, livestock production has a greater impact than all modes of transportation combined, from private cars to jet planes.

One and a half billion cows emit 14.5% of all anthropogenic greenhouse gases on our planet If nothing changes, by 2050, emissions from agriculture will account for more than half of global greenhouse gas emissions.

Agriculture accounts for 70% of global water consumption. It takes 15,000 liters of water to produce just 1 kg of beef, 1 kg of pork 6,000 liters, 1 kg of chicken meat 4,300 liters. It takes 140 liters of water to make just 1 cup of coffee.

But do we save the products that cost our planet so much? No: we throw away about a third of all food produced!

Every year in Russia alone, about 17 million tons of food ends up in landfills - enough to feed 30 million people.

Globally, food waste is approximately 1.3 billion tons of food per year - enough to feed 3 billion people.

In 2018, 2 billion people worldwide suffered moderate to severe food insecurity, including 47 million children under 5 years old.



Boris Kustodiev
A merchant woman at tea
Mother's milk is not only the most convenient and affordable, but also the most environmentally friendly food choice for your baby. However, "old school" pediatricians - followed by commercial companies - recommend that from 4 months of age, babies should be introduced to complementary foods in the form of purees, milk products (often with sugar in them) and formula. All this is often advised even to moms who have no problems with breastfeeding and their babies with weight gain!

This ignores the recommendations of the World Health Organization: breast milk can make up to 100% of the nutrition of the child up to 1 year, and complementary foods are introduced from 6 months, and it can be done from the common table of the family.

From 2,000 to 6,000 disposable diapers will have time to go to the landfill before a little person learns to "do their own thing" on the potty. There they will sit for about 500 years. Add to this wet wipes, absorbent diapers, baby food packaging, quickly boring brightly colored toys and other "disposable" entertainment.... A whole mountain of garbage that will "outlive" not only your children, but also your grandchildren and great-grandchildren.

Children's goods - this is a huge industry, speculating on the dreams and anxieties of parents, and most importantly - on their great desire to give their child all the best. Clothes, strollers, furniture and decorations for the nursery, all sorts of gadgets and toys - most of it is either not needed by the child at all, or may well be not new, but used. It is not things that make children happy, but our love, care and precious time together!


Leonardo da Vinci
Madonna Lita
The COVID-19 pandemic has changed perceptions of hygiene and safety for a long time: never before have we consumed so many disposable masks, gloves, shoe covers and antibacterial wipes. So why do experts call them an "environmental time bomb"?
The global market of disposable masks has grown more than 200 times in 2020. In Russia alone, about 10 million disposable masks per day end up in landfills! In total, since the beginning of the pandemic, mankind has produced more than a trillion such masks.
A three-layer disposable mask takes about 500 years to decompose. They are already being found high in the Altai Mountains and at the bottom of the ocean.

In March-April 2020, we used so many disposable masks, gloves and individual packaging that the country generated an average of 20-30% more waste.
Personal protective equipment is Class B medical waste. They cannot be mixed with household waste, but it happens all the time.
In fact, we are dealing with a new type of waste, and operators don't know what to do with it. There is no official system for collecting medical waste from citizens in Russia.





Vasily Vereshchagin
The apotheosis of war
Project Objectives
To convey

to the viewer the scale of the waste problem, the diversity of its aspects and the manifestations of the problem or part in everyday life. To present eloquent facts and up-to-date statistics.
Engage
the viewer in actively rethinking their role: to be part of its aspects and manifestations of the problem or part of the solution? To offer simple steps to reduce the "garbage footprint" available to everyone.
Motivate
the viewer to change their behavior by building a communication as equals, without an admonishing tone, stereotypes and labels ("good- bad", "right- wrong").
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